Matthew Robson

Guardian http://www.guardian.co.uk/business/2009/jul/13/teenage-media-habits-morgan-stanley

Bloomberg http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aG2UIb23pNQ0

downloadable @ http://media.ft.com/cms/c3852b2e-6f9a-11de-bfc5-00144feabdc0.pdf


a 15-year-old intern at Morgan Stanley
some insights about UK teenage media patterns
(though i doubt about how much data he collected and how the hell he could get into MS at such a young age...)